mattel.com

Verified Target

Next.js

Architecture Overview

Next.js

Netlify

Top Technologies

Cloudflare

Shopify

Business Scale

Traffic TierTop 10k

Tech SpendMid-Market

JavaScript Frameworks

Core Framework

Next.js

Detection Confidence99%

Premium Feature

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🎨Theme

Custom Design

ProprietaryIn-house

Hosting Infrastructure

Provider Confirmed

Netlify

Detection Confidence99%

Analytics & Tracking

Google Tag Manager

All Detected Technologies

Cloudflare

Shopify

Mattel | About

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!

u003ejenn.kettnich@mattel.com

Tech Stickiness

85/100

Extremely sticky. Hard to rip-and-replace infrastructure.

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Spend Velocity

Growing

Actively investing in scaling enterprise infrastructure.

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AI Sales Assistant Icebreakers

Retention Gap

Hey Mattel | About, Noticed you're scaling on Shopify but might be leaving money on the table without a dedicated retention tool like Klaviyo. We help Shopify stores increase LTV by 30% without ad spend. Open to a quick chat?

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